Your company is counting on you to figure out how to pull all the pieces together and create a social media strategy that will put your brand ahead of the competition and increase ROI.

The Institute for Social, Search & Mobile Marketing (ISSMM) has created another social media conference designed to help corporate practitioners like you reach your goals. CONVERGE Engage is focused on you.

As with all our events, this conference is not a “Variety Show” or “Pundit Fest”— CONVERGE features expert practitioners providing real-world branding business cases; specifically, those who enhance both brand engagement with consumers and, ultimately, contribute to the bottom line.

You’ll learn the latest best practices from an impressive list of profeesionals, just like you, who will share their knowledge and give you insights so that you can navigate these new marketing disciplines.

Learn From Global Brands & Industry Leaders

For the low price of $299, you'll have access to almost a dozen top leaders in the social and mobile space including experts from Team One/Lexus, Cisco, Google, Badgeville, Clorox, State Farm, and more. 

CONVERGE ENGAGE Agenda

8:00 AM	Welcome Rajiv Parikh, Position2
8:30 AM	Innovating Facebook for Marketers: How to Get in on the Ground Floor Jeremiah Knight, Team One / Lexus Learn both good and bad experiences working with Facebook to gain audience, PR, and social amplification when developing custom Facebook applications and "verbs" in the open graph with details from the Lexus case study.
9:30 AM	Please Like Me: The Challenges of Social Media for Low Affinity Brands Gregor Ehrlich, Social Media and Creative Lead / Clorox Services Company
Networking Break
10:30 AM	The Ultimate Engagement: Social Rewards Programs Leslie Lau, Cisco Gamification is the application of game design techniques to non-game problems, such as business and social impact challenges. Learn the basics of gamification and how Cisco uses gamification to drive adoption and engagement across different programs from blogs to learning.
11:15 AM	How Technology and Game Mechanics are Changing Consumer Behavior Eric Montoya, Badgeville
Lunch	A presentation from Dale Kaye, President & CEO of the Livermore Chamber of Commerce
1:15 PM	How to Activate Influencers to Drive Social Activations Scott Jaworski, Intel Intel's Buzz Marketing team has launched a new program to activate influencers inside and outside the company. Scott will share what's worked and what hasn't, plus insights into social analytics and much more.
2:00 PM	Igniting Your Social Media Marketing with Intelligence Mitch Loder, evolve24 Ignite your social media marketing tactics with the most effective best-practices for leveraging insights. Intelligence has become the key single-hottest ingredient for social marketers in 2013, make the most of it.
Networking Break
3:00 PM	State Farm's Adaptive Engagement Strategy Rebecca Scherer, Brighter & Jessica Peres, State Farm Learn how we help clients adapt and connect to the mobile consumer in new ways as consumers are changing behaviors.
3:40 PM	Second Generation of Social: Driving Customer Engagement at Every Stage of Customer Life Cycle Wendy Lea, Get Satisfaction
4:30 PM	How We Created the Barefoot Spirit Bonnie Harvey and Michael Houlihan, Founders Barefoot Wine Learn the steps to create a "Barefoot Spirit" in your company to engage customers, employees, and community. Understand the guiding principles we used for social networking success.
5:00 - 7:00 PM	Barefoot Wine Bocce & Networking Sponsored by Barefoot Wine Appetizers, beer & wine included

Who Should Attend

Anyone who is interested in learning the business of social media to help develop your brand. From “C” suite to VPs to managers to practitioners (and your competitors!), we have the topics and industry leaders you’ll want to hear and meet regardless of industry or the size of your organization.

• Marketing
• Brand Managers
• Online Community Managers
• Public Relations
• Agencies
• Customer Service

Excellent Networking Opportunity

Plus, with your paid registration, you’ll enjoy one of ISSMM’s fun and engaging networking events: Bocce Ball! Spend some time after the conference to meet peers, speakers and sponsors. You’re sure to make new connections, get ideas for your programs and who knows what other opportunities might come of the evening.

You owe it to yourself to participate in this event and to expand your business network at the CONVERGE Engage Forum. Act now, secure your seat for only $199 with the discount code EARLYBIRD by February 6th! (Space is limited; registrations will go fast at this price.) Registration includes educational materials, lunch and snacks, networking breaks, plus the Bocce Ball Reception!

Coming in from out of town?

Stay at the Pleasanton Hilton for just $148.00 a night, including free internet access. Just mention CONVERGE Engage when you book your room.

FAQs

Is my registration/ticket transferrable?

We understand that plans change and that you may need to have someone else attend in your place. Just let us know as much ahead of time as possible.

What is the refund policy?

We are unable to issue refunds. You may, however, transfer your ticket to a colleague. Please send an email to Pat@issmm.org if you need assistance.

What are my transport/parking options getting to the event?

There is ample free parking on site.

Note: We reserve the right to change, amend, or delete any portion of this event.